In this course, you’ll explore why creativity and innovation are more important for businesses today than ever before. You’ll examine why and how leading-edge companies have turned conventional business culture models on their heads through embracing creativity and how to protect your organization from being disrupted or left behind in a rapidly evolving business climate. You’ll learn how to create a cultural environment that fosters creativity, including creativity blocks to avoid, like micromanaging and an over-emphasis on efficiency, and how to establish an idea-response system for your managers, in order to encourage the open the sharing of ideas. Plus, you’ll find out why a creative corporate culture is a key to attracting and retaining great talent, increasing morale and productivity, and ultimately you’re company’s bottom line.